The 2023 Guide to Concierge Health Care Services
Photo courtesy of Oula
If your Instagram algorithm is anything like ours, you can’t scroll for 10 minutes without getting an ad for a company that promises better, higher-touch medical care in an office setting that looks like it could be shot for Architectural Digest.
In just the last few years, concierge health care services—companies that provide everything from primary care to pregnancy care to hormone testing, with membership models that promise faster, more convenient service—have become increasingly mainstream.
Some accept insurance, others are pay-per-service, and many require membership fees. We sifted through some budding (and established) alternative health care services to help you navigate the growing number of options out there. And we included feedback from goop employees who have tried them.
(With any health care service, use your discretion and ensure that it’s the best fit for you. And when getting prescribed medications, recommended supplements, or receiving diagnostic testing, make sure you know what you’re taking, what tests are being performed, and why.)
ACCEPTS INSURANCE
Parsley Health
Best for: Primary care and mental health
Locations: Los Angeles area and New York
Membership: From $199 a month
Insurance: Accepts some major insurance companies
With Parsley, you’ll get a personalized treatment plan with your health care team—doctor, health coach, and care coordinator—to address your physical and emotional health and logistical needs. And you get access to lab testing and services, like acupuncture, medications, and supplements (membership fees do not cover these services). Parlsey offers care for everything from autoimmune disorders and inflammation to mental well-being to fertility and pregnancy.
goop employees have had positive experiences at Parsley over the years: When one visited Parsley, she was diagnosed with a chronic autoimmune condition that was missed by her previous doctors and was able to begin her healing journey. Another loved their health coach and naturopathic doctor but found the amount of testing and supplements that followed to be overwhelming. A third said it was great in terms of getting in and getting seen for what she needed.
One Medical
Best for: Primary care
Locations: Many throughout the US, including in Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, New York, North Carolina, Ohio, Texas, Washington, and Washington, DC
Membership: From $144 a month
Insurance: Accepts some major insurance companies
Amazon recently acquired One Medical, which offers primary care, urgent care, mental health, wellness prevention, and sexual wellness services. The drop-in lab testing, 125-plus locations, and online access to care certainly provide convenience. A goop staff member appreciated how easy it was to make their first appointment. You’ll need to see your primary care provider for technical examinations, like X-rays and MRI scanning—those aren’t included with One Medical membership fees.
Oula
Best for: Pregnancy care
Locations: Brooklyn and downtown Manhattan
Membership: None
Insurance: Accepts some major insurance companies
Oula is a maternity center that combines midwifery and obstetrics—for prenatal, delivery, and postnatal support—and convenient prenatal education. They provide evidence-based, personalized care with a collaborative medical team, a welcoming clinic, and a convenient remote care platform. “Oula is the next best thing for someone like me with a preference for a low-intervention birth,” says Megan O’Neill, our associate beauty director. “And the office is cozy and chic. It’s the opposite of medical-feeling; there are colors.”
The services also include BIPOC postpartum monthly office hours, which is one of the ways Oula addresses the increased risk of pregnancy complications and maternal death in Black women and other women of color. All deliveries are performed at Mount Sinai West (they don’t do home births).
Kindbody
Best for: Fertility care
Locations: Many locations throughout the US in Arkansas, California, Colorado, Georgia, Illinois, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, Oregon, Texas, Wisconsin, and Washington, DC
Membership: None; services start at $99
Insurance: Accepts some major insurance companies
Kindbody offers personalized fertility care for wherever you are on your fertility journey: hormone testing, IVF and conception care, egg freezing, embryo banking, fertility consultation, LGBTQ+ family building, gynecology, male fertility, surrogacy, egg donation, and coaching. (Note: Blood tests, cultures, biopsies, and medications are not included in the service fees.) And you get access to Kindbody’s virtual guidance at your convenience, or you can visit any of its facilities across the country. (Disclaimer: goop partners with Kindbody to offer employees enhanced fertility and family-building benefits.)
Almond
Best for: Ob-gyn care
Locations: Los Angeles area
Membership: From $150 a year
Insurance: Accepts some major insurance companies
If you’re looking to see an ob-gyn quickly—and even book an appointment on the weekend—Almond will pair you with one for general wellness, birth control counseling, and urogenital infections. You can schedule a visit online for an initial telehealth appointment to begin your gynecological and sexual wellness journey, but there’s a brick-and-mortar location in Los Angeles.
Origin
Best for: Pelvic floor and physical therapy care
Locations: California, Kentucky, New York, Ohio, and Texas
Membership: None; prices vary
Insurance: Accepts some major insurance companies
If you’re looking for physical therapy for your pelvic floor (or entire body), Origin offers these services during every stage of life—pre-pregnancy, pregnancy, postpartum, and menopause—from preventive care for pregnancy prep to specific remedies for separated abs (diastasis recti abdominis) and pelvic organ prolapse. It offers virtual consultations and in-person appointments.
NOT COVERED BY INSURANCE
The Lanby
Best for: Primary care
Locations: California, Connecticut, Florida, New Jersey, New York, and Pennsylvania
Membership: From $325 a month
Insurance: Not accepted
The Lanby’s service is designed to replace your primary care. A three-person care team—lead physician, wellness advisor, concierge manager—creates a comprehensive personalized care plan to support your health and wellness. “They’re incredibly thorough,” says Jean Godfrey-June, our executive beauty director. With many services, you don’t need multiple places to manage your health care, but you may need to keep your primary health insurance to cover the cost of lab work.
The advantages include shorter wait times and longer visits than you’d find at a typical primary care practice. “I love the unhurried visits, the comprehensive blood tests (preventive medicine, yay!), the acknowledgment of our spiritual sides, and the fact that diet and nutrition are woven into every visit,” says O’Neill, who has used the services in New York as well.
Forward
Best for: Primary care
Locations: Throughout the US in Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, New York, Texas, Virginia, Washington, and Washington, DC
Membership: From $149 a month
Insurance: Not accepted
With access to the latest tech in preventive and diagnostic health care, Forward’s services allow you to get blood work results within 12 minutes, as well as genetic analysis and biometric monitoring. Choose one of the programs—heart health, cancer prevention, weight management, stress and anxiety, primary care, COVID-19 care—to address your health care needs. You’ll receive a comprehensive evaluation, work with your doctor to build a personalized plan, and get ongoing support and monitoring to adjust your program and health goals as needed. Plus, the membership fee includes biometric and lab testing. You can use the app to keep track of it all.
Sollis Health
Best for: Emergency care
Locations: Beverly Hills, the Hamptons, New York City, Palm Beach, San Francisco, and Santa Monica (Manhattan Beach location opening soon)
Membership: From $1,500 a year
Insurance: Not accepted, but Sollis may help coordinate reimbursement for out-of-pocket services if that’s included in your insurance plan
Sollis Health covers after-hours care, house calls, and emergency solutions for common illnesses—24 hours a day, 365 days a year. Preventive services, like annual physical exams; diagnostic testing (X-rays, MRIs, CT scans, and ultrasounds); and medications are not covered, so you’ll need to see your primary care provider for that type of care.
Joi and Blokes
Best for: Hormone testing
Locations: Virtual
Membership: None; services start at $99
Insurance: Not accepted
Joi and Blokes are two sister companies that offer hormone testing and replacement therapy, for women (Joi) and men (Blokes), supporting menopause, sexual health, weight management, and longevity. From the convenience of your home, you can test your hormones, consult with a professional about your results, and receive the treatment you need.
Parsley Health
Best for: Primary care and mental health
Locations: Los Angeles area and New York
Membership: From $199 a month
Insurance: Accepts some major insurance companies
With Parsley, you’ll get a personalized treatment plan with your health care team—doctor, health coach, and care coordinator—to address your physical and emotional health and logistical needs. And you get access to lab testing and services, like acupuncture, medications, and supplements (membership fees do not cover these services). Parlsey offers care for everything from autoimmune disorders and inflammation to mental well-being to fertility and pregnancy.
goop employees have had positive experiences at Parsley over the years: When one visited Parsley, she was diagnosed with a chronic autoimmune condition that was missed by her previous doctors and was able to begin her healing journey. Another loved their health coach and naturopathic doctor but found the amount of testing and supplements that followed to be overwhelming. A third said it was great in terms of getting in and getting seen for what she needed.
One Medical
Best for: Primary care
Locations: Many throughout the US, including in Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, New York, North Carolina, Ohio, Texas, Washington, and Washington, DC
Membership: From $144 a month
Insurance: Accepts some major insurance companies
Amazon recently acquired One Medical, which offers primary care, urgent care, mental health, wellness prevention, and sexual wellness services. The drop-in lab testing, 125-plus locations, and online access to care certainly provide convenience. A goop staff member appreciated how easy it was to make their first appointment. You’ll need to see your primary care provider for technical examinations, like X-rays and MRI scanning—those aren’t included with One Medical membership fees.
Oula
Best for: Pregnancy care
Locations: Brooklyn and downtown Manhattan
Membership: None
Insurance: Accepts some major insurance companies
Oula is a maternity center that combines midwifery and obstetrics—for prenatal, delivery, and postnatal support—and convenient prenatal education. They provide evidence-based, personalized care with a collaborative medical team, a welcoming clinic, and a convenient remote care platform. “Oula is the next best thing for someone like me with a preference for a low-intervention birth,” says Megan O’Neill, our associate beauty director. “And the office is cozy and chic. It’s the opposite of medical-feeling; there are colors.”
The services also include BIPOC postpartum monthly office hours, which is one of the ways Oula addresses the increased risk of pregnancy complications and maternal death in Black women and other women of color. All deliveries are performed at Mount Sinai West (they don’t do home births).
Kindbody
Best for: Fertility care
Locations: Many locations throughout the US in Arkansas, California, Colorado, Georgia, Illinois, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, Oregon, Texas, Wisconsin, and Washington, DC
Membership: None; services start at $99
Insurance: Accepts some major insurance companies
Kindbody offers personalized fertility care for wherever you are on your fertility journey: hormone testing, IVF and conception care, egg freezing, embryo banking, fertility consultation, LGBTQ+ family building, gynecology, male fertility, surrogacy, egg donation, and coaching. (Note: Blood tests, cultures, biopsies, and medications are not included in the service fees.) And you get access to Kindbody’s virtual guidance at your convenience, or you can visit any of its facilities across the country. (Disclaimer: goop partners with Kindbody to offer employees enhanced fertility and family-building benefits.)
Almond
Best for: Ob-gyn care
Locations: Los Angeles area
Membership: From $150 a year
Insurance: Accepts some major insurance companies
If you’re looking to see an ob-gyn quickly—and even book an appointment on the weekend—Almond will pair you with one for general wellness, birth control counseling, and urogenital infections. You can schedule a visit online for an initial telehealth appointment to begin your gynecological and sexual wellness journey, but there’s a brick-and-mortar location in Los Angeles.
Origin
Best for: Pelvic floor and physical therapy care
Locations: California, Kentucky, New York, Ohio, and Texas
Membership: None; prices vary
Insurance: Accepts some major insurance companies
If you’re looking for physical therapy for your pelvic floor (or entire body), Origin offers these services during every stage of life—pre-pregnancy, pregnancy, postpartum, and menopause—from preventive care for pregnancy prep to specific remedies for separated abs (diastasis recti abdominis) and pelvic organ prolapse. It offers virtual consultations and in-person appointments.
-
The Lanby
Best for: Primary care
Locations: California, Connecticut, Florida, New Jersey, New York, and Pennsylvania
Membership: From $325 a month
Insurance: Not acceptedThe Lanby’s service is designed to replace your primary care. A three-person care team—lead physician, wellness advisor, concierge manager—creates a comprehensive personalized care plan to support your health and wellness. “They’re incredibly thorough,” says Jean Godfrey-June, our executive beauty director. With many services, you don’t need multiple places to manage your health care, but you may need to keep your primary health insurance to cover the cost of lab work.
The advantages include shorter wait times and longer visits than you’d find at a typical primary care practice. “I love the unhurried visits, the comprehensive blood tests (preventive medicine, yay!), the acknowledgment of our spiritual sides, and the fact that diet and nutrition are woven into every visit,” says O’Neill, who has used the services in New York as well.
-
Forward
Best for: Primary care
Locations: Throughout the US in Arizona, California, Colorado, Florida, Georgia, Illinois, Massachusetts, New York, Texas, Virginia, Washington, and Washington, DC
Membership: From $149 a month
Insurance: Not acceptedWith access to the latest tech in preventive and diagnostic health care, Forward’s services allow you to get blood work results within 12 minutes, as well as genetic analysis and biometric monitoring. Choose one of the programs—heart health, cancer prevention, weight management, stress and anxiety, primary care, COVID-19 care—to address your health care needs. You’ll receive a comprehensive evaluation, work with your doctor to build a personalized plan, and get ongoing support and monitoring to adjust your program and health goals as needed. Plus, the membership fee includes biometric and lab testing. You can use the app to keep track of it all.
-
Sollis Health
Best for: Emergency care
Locations: Beverly Hills, the Hamptons, New York City, Palm Beach, San Francisco, and Santa Monica (Manhattan Beach location opening soon)
Membership: From $1,500 a year
Insurance: Not accepted, but Sollis may help coordinate reimbursement for out-of-pocket services if that’s included in your insurance planSollis Health covers after-hours care, house calls, and emergency solutions for common illnesses—24 hours a day, 365 days a year. Preventive services, like annual physical exams; diagnostic testing (X-rays, MRIs, CT scans, and ultrasounds); and medications are not covered, so you’ll need to see your primary care provider for that type of care.
-
Joi and Blokes
Best for: Hormone testing
Locations: Virtual
Membership: None; services start at $99
Insurance: Not acceptedJoi and Blokes are two sister companies that offer hormone testing and replacement therapy, for women (Joi) and men (Blokes), supporting menopause, sexual health, weight management, and longevity. From the convenience of your home, you can test your hormones, consult with a professional about your results, and receive the treatment you need.
This article is for informational purposes only, even if and regardless of whether it features the advice of physicians and medical practitioners. This article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment and should never be relied upon for specific medical advice. The views expressed in this article are the views of the expert and do not necessarily represent the views of goop.
